FDM Foundational Course

1.1 Evolution of Marketing

1.2 What is Digital Marketing

1.3 Online Visibility

1.4 Basics of Advertising

2.1 How to Market Research

2.2 Competitor Analysis

3.1 Need & Use of website

3.2 Getting Started with Website Designing

4.1 What is Email Marketing

4.2 Getting Started with Email Marketing

5.1 What is content Writing

5.2 Understanding Different types of content

5.3 Content Marketing

6.1 What is SEO

6.2 Understanding Basics of SEO

6.3 Understanding Keywords

6.4 Understanding competitor Analysis

6.5 Understanding On page seo

6.6 Off Page SEO

7.1 Setup of Google Analytics & Console

8.1 Introduction to video marketing

8.2 YouTube Marketing

9.1 Understanding Facebook Page

9.2 Run ads on Facebook

10.1 Introduction

10.2 Instagram Reels

10.3 Run ads on Instagram

11.1 Introduction to twitter marketing

11.2 Advertising on Twitter

12.1 Understanding Quora

12.2 Advertising in Quora

13.1 Understanding Google Ads

13.2 Search Ads

13.3 Display ads

13.4 Youtube/Video Ads

13.5 Analytics & Report

14.1 Introduction

14.2 Advertising on Pinterest

15.1 Introduction

15.2 Creation of Business profile/Author

15.3 Advertising on LinkedIn