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Skill
FDM Foundational Course
Instructor
Futurists Academy
14
Students
enrolled
Curriculum
1. Introduction to Digital Marketing
1
1.1 Evolution of Marketing
Text lesson
2
1.2 What is Digital Marketing
Text lesson
3
1.3 Online Visibility
Text lesson
4
1.4 Basics of Advertising
Text lesson
2. Market Research
5
2.1 How to Market Research
Text lesson
6
2.2 Competitor Analysis
Text lesson
3. Introduction to website
7
3.1 Need & Use of website
Text lesson
8
3.2 Getting Started with Website Designing
Text lesson
9
Question Bank : Section 3: Introduction to Website
50 questions
This test evaluates your understanding of domains, hosting, WordPress setup, themes, and basic UI/UX design.
4. Email Marketing
10
4.1 What is Email Marketing
Text lesson
11
4.2 Getting Started with Email Marketing
Text lesson
5. Content Writing
12
5.1 What is content Writing
Text lesson
13
5.2 Understanding Different types of content
Text lesson
14
5.3 Content Marketing
Text lesson
6. Search Engine Optimization
15
6.1 What is SEO
Text lesson
16
6.2 Understanding Basics of SEO
Text lesson
17
6.3 Understanding Keywords
Text lesson
18
6.4 Understanding competitor Analysis
Text lesson
19
6.5 Understanding On page seo
Text lesson
20
6.6 Off Page SEO
Text lesson
21
Question Bank: Section 6: Search Engine Optimization
50 questions
You will be assessed on keyword research, on-page/off-page SEO techniques, and basic SEO tools.
7. Traffic Analysis and Report
22
7.1 Setup of Google Analytics & Console
Text lesson
8. Video Marketing
23
8.1 Introduction to video marketing
Text lesson
24
8.2 YouTube Marketing
Text lesson
9. Facebook Marketing
25
9.1 Understanding Facebook Page
Text lesson
26
9.2 Run ads on Facebook
Text lesson
27
Question Bank: Section 9: Facebook Marketing
50 questions
This exam tests your skills in creating and managing Meta (Facebook & Instagram) ad campaigns and analyzing performance.
10. Instagram Marketing
28
10.1 Introduction
Text lesson
29
10.2 Instagram Reels
Text lesson
30
10.3 Run ads on Instagram
Text lesson
11. Twitter Marketing
31
11.1 Introduction to twitter marketing
Text lesson
32
11.2 Advertising on Twitter
Text lesson
12. Quora Marketing
33
12.1 Understanding Quora
Text lesson
34
12.2 Advertising in Quora
Text lesson
13. Google Adwords
35
13.1 Understanding Google Ads
Text lesson
36
13.2 Search Ads
Text lesson
37
13.3 Display ads
Text lesson
38
13.4 Youtube/Video Ads
Text lesson
39
13.5 Analytics & Report
Text lesson
40
Section 13: Section 13: Google Ads
50 questions
You will be tested on campaign setup, ad types, keyword targeting, bidding strategies, and ad performance analysis.
14. Pinterest Marketing
41
14.1 Introduction
Text lesson
42
14.2 Advertising on Pinterest
Text lesson
15. LinkedIn Marketing
43
15.1 Introduction
Text lesson
44
15.2 Creation of Business profile/Author
Text lesson
45
15.3 Advertising on LinkedIn
Text lesson
16. Conclusion (FDM Foundation Course)
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Get course
₹32,000
Course details
Duration
3 Months
Lectures
41
Quizzes
4
Level
Beginner
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